Indian Case Challenge 2012

Genese-de-Strategie, the Business Strategy and Consulting Club of IIT Kharagpur, had recently organized Indian Case Challenge 2012 – the largest Indian case study competition of its kind. For the uninitiated, such a competition requires participants to form 3-4 member teams and create case studies, which are records of research pertaining to the development of something over a period of time. The grand finale of the event was held from 13th-15th January, 2012, at IIT Kharagpur. Out of over a hundred entries, 9 teams were selected for the finals. These teams were from IIT Delhi, IIT Kanpur, Lady Shri Ram College, Delhi College of Engineering as well as the home IIT, among others. The finalists were invited for a 3 day trip to IIT Kharagpur, where they were handed a 24 hour case study on viral digital marketing by Taragana, a leading software product development and online media company. The case was unveiled during the inauguration ceremony on the morning of the 13th. Following that, the teams were given proper accommodation at guest houses and working facilities at the IIT Kharagpur Central Library. The first round of presentation was taken on 14th by Mr. Angshuman Chakraborty, the CEO of Taragana. Following the first round, 4 teams were shortlisted for the final round. The final round took place on the 15th, where the 4 selected teams gave presentations in front of an esteemed jury panel that included professors from IIT Kharagpur, as well as industry specialists. Team Business Simplified from IIT Delhi and KIT Jaipur bagged the ICC 2012 shield, along with a prize of INR 25,000. Seeing the superb level of competition, Mr. Angshuman offered internship roles in Taragana to 6 of the finalists, as well as a full time role to another finalist. Keeping in mind the driving idea behind the Indian Case Challenge, which is benefiting the overall community as a whole, club GDS will publish all the solutions of the finalist teams as a case book which can be availed free of cost from their website.

the Indian Case Challenge 2012 also included a delegate dinner at the Dreamland restaurant, an institute tour and other social activities. The fact that the finalists were given a live case by a reputed company ensured a challenging case environment, where the finalists were judged on-spot on the basis of their business acumen, industry knowledge and presentation skills. Internship and placement opportunities were further incentives for the finalists in what turned out to be a remarkably well organised and high quality competition. The event was an overall success.

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